About Us


Established in 1994, The Bed Shop emerged as the pioneering multinational bed specialist in South Africa. Our disruptive market entry was characterized by our unique approach: not only did we retail beds, but we also pioneered manufacturing them. This strategic decision not only enabled us to ensure uncompromising quality but also empowered us to offer these superior products at the most competitive prices. Unlike conventional retailers who sourced beds externally, we invested in our own manufacturing facility, fortifying our ability to maintain consistently exceptional quality and heightened efficiency in serving our customers’ needs.

Over time, The Bed Shop has undergone a remarkable evolution, transitioning from a modest family-run enterprise into a multinational presence spanning over 100 stores across South Africa and Zambia. Guided by an unwavering commitment to innovation, we integrate cutting-edge technologies into our manufacturing processes, elevating our products to a global standard of excellence. Adhering to the latest trends and techniques, our beds embody international design philosophies, making them accessible to the South African consumer at an unmatched value proposition. Our scope extends beyond beds to encompass a comprehensive suite of bedroom-related furniture, encompassing headboards and storage bases. An essential tenet of our ethos is continuous innovation, which ensures that our product offerings remain attuned to dynamic customer preferences. Our product range is inclusive, spanning from value-driven options to premium selections, reflecting the diverse spectrum of our clientele. This diversification is further complemented by our strategic store distribution, enabling us to tailor our offerings to the unique demands of each locality.

Our Vision is “To improve customer’s lives by providing the best quality beds, at the right price”
In the pursuit of our vision, we stand firmly on five pillars that define our commitment:


Our emphasis on precision and craftsmanship sets us apart, reflecting our commitment to unmatched technical construction and product quality.

Trust and Heritage

Being the longest-standing bed specialist in the region, we carry the weight of trust and heritage, a legacy that resonates with our customers.

Aesthetic Excellence

The fusion of aesthetic appeal with contemporary trends defines our products, forming a key factor in attracting and captivating our discerning clientele.

Affordable Luxury

“Affordable luxury” isn’t just a term; it’s our ethos. Our commitment to delivering superior products at accessible price points is intrinsic to our brand.

Enhancing Lives

Recognising the pivotal role sleep plays in wellbeing, our beds are designed to consistently deliver restorative sleep experiences across diverse categories.

Our Customer Commitment echoes our dedication:


Quality Assurance

Precision manufacturing and innovation define our products, ensuring they stand the test of time.

Expert Guidance

Our knowledgeable team is dedicated to guiding customers towards their perfect sleep solutions, based on their unique preferences.



Acknowledging individual sleep needs, we offer bespoke solutions tailored to each customer’s requirements.

Customer-Centric Approach

Customer satisfaction is paramount. We provide seamless customer service, straightforward returns, and effortless exchanges to elevate the shopping experience.

Community Engagement

Giving back is integral to our philosophy. Through various initiatives, we actively contribute to the betterment of our local communities.
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